SEO is an art of popularizing a website with the help of targeted keyword phrases in order to increase the number of visitors to the web. It is a process by which search engines rank a website.
In general, SEO comprises of two factors i:e, ON PAGE and OFF PAGE.
ON PAGE means the text and the content of the website page. Ot includes many html tags like Heading tags,Italic tags, Bold tags etc.on the webpage.ON PAGE is dynamic that means the text and the content can be changed.
OFF PAGE means increasing the link of a website page with the help of other website pages.
It is done through directory submission, article submission, bookmarking, social networking, press release, micro blogging posting and blog posting.
